Post-COVID-19 health care delivery will depend, in part, on patient preference and lingering concerns. New research identifies 4 patient groups with divergent feelings.
How healthcare is delivered in the post-COVID-19 era will be an evolutionary process and, in large part, reflect patient preferences and lingering concerns.
A recent survey designed by market research company Martec to access the emotional components driving healthcare decisions, found significant levels of insecurity about reengaging with the traditional system and identified concerns about both in-person and telehealth/remote care.
The survey identified 4 key areas that drive reengagement decisions and 4 unique patient segments with significantly varying viewpoints on that reengagement.
Click through the slides to learn more about them.
4 areas that drive emotions/decisions about reengaging with HCPs: Personal relationships, safety, trust, convenience.
Feelings About Telehealth. 46% of telehealth users and 53% of those who have yet to use it are neutral about future engagement. Tradeoffs with remote vs in-person care haven’t convinced them yet.
On a Fence. 40% of respondents miss the structure of in-person visits with physicians—but the lure of no wait times and easily getting appointments is welcome.
The Apprehensive Reengager: Lowest incidence of telehealth experience, prior to and during COVID-19. Highest level of concern about being in a hospital or doctor’s office.
More about the Apprehensive Reengager. Equally anxious with remote and in-person visits. Have reported the largest decline in mental/emotional health of any segment
The Concerned Reengager. Low remote visit experience, prior to and during COVID-19. Highly concerned about being in a hospital/doctor’s office but are slightly more concerned about telehealth vs in-person visits.
More about the Concerned Reengager. View in-person clinical visits as more productive vs remote; anxious about telehealth technology.
The Remote Reengager. High adopters of telehealth, prior to and during the pandemic. Low concern about being in a hospital or physician’s office.
More about the Remote Reengager. Virtual healthcare seen as safer option than in-person appointment—at least until a working vaccine is widely available. Enjoy freedom/control of a remote visit.
The Confident Reengager. Confident in in-person engagement with the healthcare system and even more so using remote services. Highest incidence of telehealth experience, both before and during COVID-19.