How Will Your Patients Reengage with Health Care? 4 Group Profiles to Consider

Post-COVID-19 health care delivery will depend, in part, on patient preference and lingering concerns. New research identifies 4 patient groups with divergent feelings.

How healthcare is delivered in the post-COVID-19 era will be an evolutionary process and, in large part, reflect patient preferences and lingering concerns.

A recent survey designed by market research company Martec to access the emotional components driving healthcare decisions, found significant levels of insecurity about reengaging with the traditional system and identified concerns about both in-person and telehealth/remote care.

The survey identified 4 key areas that drive reengagement decisions and 4 unique patient segments with significantly varying viewpoints on that reengagement.

Click through the slides to learn more about them.