Should E-cigarettes be Promoted as Cessation Aids?
A new analysis published in JAMA Internal Medicine casts doubt on marketing campaigns that suggest e-cigarettes help smokers quit
o In a study of e-cigarette use and smoking cessation baseline e-cigarette use was not associated with a change in cigarette consumption at 1 year
o The analysis reviewed another study that showed that e-cig use was not followed by greater rates of quitting or by reduction in cig consumption at 1 year
Should e-cigarettes be marketed at smoking cessation aids?