Should E-cigarettes be Promoted as Cessation Aids?

April 17, 2014



A new analysis published in JAMA Internal Medicine casts doubt on marketing campaigns that suggest e-cigarettes help smokers quit

   o In a study of e-cigarette use and smoking cessation baseline e-cigarette use was not associated with a change in cigarette consumption at 1 year

   o The analysis reviewed another study that showed that e-cig use was not followed by greater rates of quitting or by reduction in cig consumption at 1 year

Should e-cigarettes be marketed at smoking cessation aids?