A new Kaiser Family Foundation survey project found 85% of respondents trust their regular healthcare provider for information COVID-19 vaccination. PCPs, read more.
The Kaiser Family Foundation (KFF) on December 15 launched the KFF COVID-19 Vaccine Monitor, an ongoing research project that will track the public's attitudes and experiences with COVID-19 vaccinations as distribution begins.
Results of many public opinion surveys show that the most trusted source of information about the COVID-19 vaccine and vaccination is an individual's regular healthcare provider, eg, a primary care physician. The data from surveys like this one can be extremely helpful to your efforts to encourage your own patient population to get vaccinated when the time comes.
Summarized in the slides below are results of the December survey--watch this space for regular updates.
This KFF COVID-19 Vaccine Monitor survey was designed and analyzed by public opinion researchers at the Kaiser Family Foundation (KFF). It was conducted November 30- December 8, 2020, among a nationally representative random digit dial telephone sample of 1,676 adults ages 18 and older (including interviews from 298 Hispanic adults and 390 non-Hispanic Black adults), living in the United States, including Alaska and Hawaii (note: persons without a telephone could not be included in the random selection process). For additional details on methodology, please click here.
Vaccine Acceptance is Up. 71% of those surveyed say they would definitely/probably get the COVID-19 vaccine if determined safe by scientists and available for FREE for anyone who wanted it. That's up from 63% who said the same in results of a KFF September survey. The Increase in acceptance seen across racial and ethnic groups.
Vaccine Hesitancy. 27% of the public remains vaccine hesitant –they definitely/probably would NOT get the vaccine even if it were available for FREE and deemed safe by scientists. Hesitancy highest among: Republicans (46%); individuals aged 30-49 yrs (36%); rural residents (35%).
More Vaccine Hesitancy. Others definitely/probably would NOT get the vaccine: 35% of Black adults; 33% of those who say they are deemed essential workers; 29%of those who work in a healthcare delivery setting.
Why Not Get Vaccinated? Main reasons. 59% worried about possible vaccine side effects. 55% lack of trust in government to ensure vaccine safety and efficacy; 53% the vaccine is “too new'” 51% concerned about the role of politics in the vaccine development process.
Main Reasons for Hesitancy Among Black Adults. 47% say they don’t trust vaccines in general; 50%are worried they may get COVID-19 from the vaccine.
Both reasons suggest that increasing vaccine confidence in this population will require public health messaging that combats specific types of misinformation
Confidence in Vaccine Availability. Nearly ¾ (71%) of American public believe
vaccine will be widely available for anyone who wants it by Summer 2021. Includes 30% who believe it will be even sooner – by end of 2020 or early in 2021.
But, even with good news about Pfizer/BioNTech and Moderna vaccines, the small number of initial doses and production/distribution hurdles make these scenarios unlikely.
Confidence in Equitable Vaccine Distribution. Two-thirds of the public are at least somewhat confident that when available, a vaccine will be distributed in a fair manner –
up from 52% who believed so in September. Among Black Americans, the confidence in fair distribution doubled since September – 32% to 62%.
BUT: about half (48%) of Blacks still say they are not confident that vaccine development is accounting for specific needs of Blacks; 36% of Hispanics say the same.
Who the Public Trusts for Information. Knowing who the public trusts for vaccine information is critical to COVID-19 vaccination outreach. 85% say they trust their personal healthcare provider “at least a fair amount” for reliable vaccine information.
Majorities of the public also trust some local, state, national messengers – including the CDC, FDA, Dr Anthony Fauci. That trust tends to divide on partisan lines.
KFF Vaccine Enthusiasm Groups. Four levels of enthusiasm for vaccination are identified:
"Definitely not, even if it were free, determined safe." This group will likely be hardest to convince. Individuals in this group have ow trust in public health messengers, very low rates of flu vaccination, high rates of believing misinformation about other public health measures, like mask-wearing.