Inspired by stories of lofty returns promulgated by aggressive marketers and the popular press, medical groups are delivering new patient services at a frenzied pace in a quest to revive their shrinking profits. “The financial return on some of these ancillaries is very high,” Craig Holm, senior vice president of Health Strategies and Solutions, affirms.
Also see:Trendspotter: Will Ancillaries Save you ... Or Drag You Down?Growth Strategies: Should You Add Services?Q&A: Adding AncillariesQ&A: Ancillaries in Internal Medicine
Many primary-care physicians perform minor surgical procedures in their offices. It's convenient for patients and a source of revenue. But to get paid, you have to know the coding rules.
Also see:Q&A: Coding Questions: We've Got the Answers